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Saturday, 05 March 2005 |
Italian jeweler Bulgari (often written "BVLGARI") was founded in Rome
by Greek emigrant Sotirio Boulgaris in 1884. Once only known for its
jewelry, the company today markets a whole line of products, including
handbags, fragrances and wristwatches. The name "Bulgari" is an
adaptation of the founder's last name.
There are more than 150 Bulgari retail locations worldwide. Bulgari's
New York outlet is located on Fifth Avenue in Manhattan. The Bulgari
family also owns the luxurious Bulgari Hotel in Milan.
Today, Boulgaris's grandsons Paolo and Nicola Bulgari are chairman and
vice-chairman of the company, respectively. The Bulgaris' nephew
Francesco Trapani has been CEO of Bulgari since 1984.
Trapani's goal to diversify the company was first acted upon in the
early 1990s, with the release of the Bulgari perfume line. Bulgari grew
in popularity as it offered more products, and the company was listed
on the Milan stock exchange in 1995.
The company has seen 150 percent revenue growth between 1997 and 2003. Outside investors hold 45 percent of Bulgari's stock.
Popular among millionaires and celebrities, Bulgari jewels often fetch tens or even hundreds of thousands of dollars.
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Last Updated ( Saturday, 19 August 2006 )
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